Planned changes to the rules for importing low-cost goods in the European e-commerce sector are unlikely to have as significant an impact as similar measures did in the United States after the removal of de minimis exemptions, according to industry participants.

At the TIACA Executive Summit in Warsaw, it was noted that online retailers have repeatedly demonstrated their ability to quickly adapt to regulatory changes. Industry representatives pointed out that over the past year, the sector has already faced substantial transformations.

In the US, the elimination of de minimis exemptions led to a sharp decline in the volume of small shipments from China. However, e-commerce platforms swiftly redirected flows and opened new markets. For example, in Peru, specialized e-commerce traffic was established within just a few weeks.

Currently, the market’s attention is focused on Europe, where measures are being discussed to introduce a customs duty of 3 euros on parcels valued below 150 euros, as well as an additional processing fee. These changes are not expected to cause as steep a drop in volumes as seen in the US, since companies have had more time to prepare and compliance processes are being improved.

Technology providers and customs clearance specialists have spent several months adapting systems to the new requirements, drawing on experience gained in the American market. Despite potential challenges, further growth in e-commerce is anticipated.

Discussion participants noted that supply chains are already adjusting to shifting trade policies: manufacturing and procurement processes are moving across Asian countries in response to tariffs and changing market conditions. At the same time, Europe is seeing a significant increase in inbound e-commerce traffic from Asia.

For major players like Amazon, customer expectations remain a key driver of investment. Consumers continue to demand faster delivery and greater transparency at every stage of the supply chain. The standard of two-day delivery is now considered insufficient, and there is growing demand for next-day or even same-day delivery.

Looking ahead, compliance, data quality, and transparency—powered by artificial intelligence—will become increasingly important as cross-border e-commerce faces tighter controls. Despite regulatory changes, demand for online shopping remains high and shows no signs of slowing down.