Google tightens rules for installing Android apps
Google is introducing new restrictions on installing third-party apps on Android, requiring additional verification and waiting periods for unverified developers. These measures are aimed at enhancing security and combating fraud.
Crius
The days of freely installing apps on Android are coming to an end, and Google is accelerating this transition. The company has announced significant changes to the Android ecosystem, including a new procedure for installing third-party apps, now called the "enhanced process."
New Rules for Installing Third-Party Apps
According to the new requirements, users who want to install an app not available on Google Play must enable a special setting in the developer options and wait 24 hours before proceeding with the installation. If the developer or development team of the third-party app is registered with Google, such apps can be installed without additional restrictions.
Officially Approved App Stores
In addition to Google Play, the list of officially approved app stores includes Samsung Galaxy Store, Honor App Market by Huawei, Oppo App Market, Xiaomi GetApps, vivo V-Appstore, and Transsion Palm Store. These changes aim to reduce the number of fraudulent apps and prevent long-term scams where apps first gain users' trust and then quietly change ownership.
Implementation and Geographic Scope
Initially, the launch of the "enhanced process" was planned for 2027, but Google has rolled it out earlier in four countries: Brazil, Indonesia, Singapore, and Thailand. Now, users with Android 7 or newer devices in these countries must go through this process to install apps from unverified developers.
Prospects for Identity Verification
Until September 30, the changes only apply to identity verification in seven app stores across four countries and do not constitute a complete ban on installing third-party apps. In 2027, Google plans to expand verification to all apps on certified devices worldwide and to introduce this feature in all third-party Android app stores, though no exact timeline has been specified.
Open Questions
It remains unclear whether direct downloads from the open internet will also fall under the new rules, as was previously planned for 2025. Google has already shown its willingness to adjust its plans in response to feedback from partners and developers. The company's final stance on this issue for 2027 is still unknown.
