Meta is introducing new AI-powered tools to combat fraud on WhatsApp, Facebook, and Messenger. Among the updates are device linking notifications, alerts about suspicious friend requests, and enhanced systems for detecting fraudulent networks and unscrupulous advertisers.

New Security Measures

WhatsApp now features warnings about attempts to link accounts to devices controlled by malicious actors. On Facebook, users receive notifications about suspicious friend requests, helping to identify scammers and social engineering schemes before any contact is made with the user.

A Comprehensive Approach to Fighting Fraud

Meta views the rollout of these tools as part of a broader anti-fraud strategy, addressing scams that span multiple services and employ increasingly sophisticated methods to appear legitimate. Security measures are updated simultaneously across all company applications.

Artificial intelligence is used to quickly detect and prevent fraudulent activity. These technologies are integrated into a comprehensive security system that includes automated detection, measures against scam advertising, and collaboration with external organizations.

Scope of the Problem and Statistics

In 2025, Meta removed over 159 million fraudulent ads worldwide for violating its policies. In India alone, more than 12.1 million scam-related ads were blocked, with over 93% proactively taken down.

Collaboration and Educational Initiatives

The company continues to work with external partners to raise awareness about fraud. As part of the third wave of the “Scams se Bacho” campaign, Meta is collaborating with Indian organizations I4C and SEBI to inform users about common online scam schemes.

Additional Measures

At the end of February, Meta filed several lawsuits against dishonest advertisers in Brazil, China, and Vietnam as part of its campaign to curb fraudulent activity on its platforms.

Modern Challenges

Fraud remains one of the most serious security issues on major online platforms. Criminals use artificial intelligence, identity spoofing techniques, and cross-platform messaging to create convincing fake offers and urgent requests. Meta’s latest updates aim to simultaneously strengthen user warnings, automate fraud detection, and tighten measures through legal and partnership initiatives.