Further price increases are expected for Nvidia GeForce graphics cards designed for gaming. The company is raising prices on graphics processors sold to its partners by up to 30%. The main reason cited for this is the rising cost of graphics memory.

Currently, the Asus TUF Gaming GeForce RTX 5080 graphics card is listed on Amazon for $1,595, whereas its price last winter was $1,199. The trend of increasing graphics card prices continues. According to available information, Nvidia has raised prices on GPU kits—which include both the graphics chip and the corresponding memory—by 20–30%.

This marks the third significant price hike for Nvidia GPUs since January of this year. While the price increase in May affected only the GeForce RTX 5090 model, now all models are expected to see higher prices. As a result, Nvidia’s partners are paying nearly a third more for GPUs than before. Once current inventories are sold out, this price increase will likely be passed on to end consumers.

The situation with GDDR graphics memory supply and pricing changes monthly, making it difficult even for graphics card manufacturers to accurately predict price trends for gaming GPUs in the coming months. The DRAM market crisis is expected to last at least until 2028, which could lead to further price increases in the medium term, followed by a decrease as production capacity expands and component availability improves.

This year, AMD and Intel have also raised prices on GPUs and graphics memory. The cost increases have affected not only graphics cards but also gaming consoles such as the Sony PlayStation 5, Steam Deck, and Nintendo Switch 2, making things more challenging for video game enthusiasts.